Tigers
Opening Day

Sponsorships at major sports events often feel transactional, leaving fans disconnected and missing the chance to create meaningful memories. Even Detroit’s beloved Tigers Opening Day, a citywide tradition, had untapped potential to connect Rocket to the hometown community.

For the first time in our partnership, Rocket transformed Opening Day into a fully immersive, 360-degree brand experience. Fans at Comerica Park created their own home run moments with foam homes, custom photo ops, and a sing-along to “Take Me Home, Country Roads,” while a bespoke Lyft partnership helped fans get home safely. We also provided three local families with the chance to attend Opening Day, turning a dream into reality.

By connecting the universal idea of “home” to sports fandom, Rocket turned a traditional sponsorship into a cultural, community-driven moment, proving that celebrating home together is the ultimate win.