Case study

NFL Draft

The 2024 NFL Draft in Detroit was a testament to the city's resilience and ambition. With over 775,000 fans in attendance, the draft set a new standard for what a city can achieve when it embraces its dreams.

As the draft’s official mortgage partner, Rocket Mortgage turned the excitement of the draft into inspiration fans could bring to their own lives. Our “Dreammate” campaign celebrated everyone who makes dreams possible. From NFL stars to everyday fans, Rocket showed that every dream thrives with the right support.

• Experiential

• Online ads

• OOH

• Social

• TV

Scroll down

A man raises his arm triumphantly while standing with a woman by a waterfront, overlaid with text that reads: “A Dreammate Story featuring Aidan Hutchinson.”

A football player in a blue jersey (#92) points upward, overlaid with the slogan “Dreams Get Made Here.”

A massive crowd gathers in downtown Detroit for the NFL Draft, with tall buildings featuring banners, including one with a football player and the slogan “Dreams Get Made Here.”

A football player lifts a barbell on a bench press, overlaid with text: “A Dreammate Story featuring Tua & Taulia Tagovailoa.”

Two athletes press their forearms together in a close-up shot under a blue sky, with names in text: “Taulia Tagovailoa” and “Tua Tagovailoa.”

Black background with bold white and red text: “Nobody’s self-made. Behind every dream is a Dreammate. #RocketDreammate” along with Rocket Mortgage and NFL Draft 2024 logos.

Close-up of a woman getting her makeup done, overlaid with text: “A Dreammate Story featuring Joy Taylor & Taylor Rooks.”

Black background with Rocket Mortgage and NFL Draft 2024 logos, overlaid with bold text: “Share your #RocketDreammate.”

Bright red doors numbered 02 and 04 flank an open doorway revealing a football stadium field, with the words “Dreams Unlocked” above the entrance.

A red podium with Rocket Mortgage and NFL Draft 2024 logos stands in front of a backdrop featuring football helmets and the text: “My #RocketDreammate pick is …”

A dining room setup with a screen on the wall displaying the words: “Do you know your Dreammate picks?” alongside Rocket Mortgage and NFL Draft 2024 logos.

Results

Other projects

Rocket Mortgage Canada

*Based on Rocket Mortgage data in comparison to public data records.

Rocket Mortgage, LLC, Rocket Card, LLC, RockLoans Marketplace LLC (doing business as Rocket Loans), and Rocket Money, Inc., are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business of Rocket Limited Partnership. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership is an indirect, wholly owned subsidiary of Rocket Companies, Inc. (NYSE: RKT).

All mortgage lending products and information are provided by Rocket Mortgage, LLC | NMLS #3030; www.NMLSConsumerAccess.org. Licensed in 50 states.

NFL Draft

Results

Other projects

Creative careers inquiry