Case study

Rocket Mortgage
Canada

Every few years, Canadian homeowners must renew their mortgage. Rising rates can cost thousands, and most families default to a signature that feels safe – renewing with the big bank they’ve always relied on, even if it’s not the best deal. But behind that signature is choice, and behind that choice is opportunity. Rocket Mortgage Canada transformed that opportunity into empowerment, helping homeowners take control of their renewal and save for what matters most.

• Online ads
• OOH
• Social
• TV
A close-up of a woman smiling softly, her face warmly lit as she looks slightly to the side.
A young boy sits at a dining table with breakfast items, smiling mischievously while sunlight streams through curtained windows behind him.
Three generations—an elderly man standing, a middle-aged man sitting, and a young girl—fish together on a dock under a clear sky.
A boy helps prepare food in a warmly lit kitchen, holding a utensil while an adult stands beside him in the golden sunlight.
A Rocket Mortgage ad featuring a collage: a smiling girl holding a fishing rod, a family playing hockey outside a suburban home, and a woman hugging a young man with an envelope. The text reads: “Protect what matters most when you renew.”
A Rocket Mortgage ad showing a couple holding hands and smiling as they walk up the steps to their home at dusk. The text reads: “It’s not just a renewal. It’s your peace of mind.”
A mother smiles in a bright kitchen as she holds her young son close, while her daughter helps stir batter in a large red bowl.

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