Case study

Rocket Pro
Experience

Rocket Pro℠ had lost brokers’ trust. Years of missteps had left promises feeling empty and words ringing hollow. Brokers – the people who make homeownership possible for millions – deserved better.

We answered with action. Rocket Pro Experience (RPX) kicked off a new era of true partnership. Opening the event, we amplified brokers’ voices and shared their stories with our Broker Manifesto. Then we introduced Rocket Pro Partner Promises – 10 commitments signed by leadership and backed by structural change.

We followed that with two brand-new digital tools to help brokers grow their business and elevate their brand – Broker Near Me and Rocket Pro Navigate.

Proof is the only thing stronger than a promise, and RPX delivered. Perceptions were shifted. Trust was rebuilt. RPX united Rocket Pro and the broker community on a single stage, proving that the future of homeownership is something we build, together.

• Activation
• Experiential
• Rebrand
• Photography
• Videography

Results

97%

of attendees rated RPX as an excellent or good experience

88%

see Rocket Pro as a true partner for their brokerage

80%

strongly agree that Rocket Pro is trustworthy