Case study

Rocket
Classic

In a city defined by its relentless pursuit to do things first and best, Rocket brought the Rocket Classic to the city of Detroit – one of the only PGA tournaments played in an American city. In 2025, we turned this already iconic sporting event into the standard for what a golf tournament should be.

Every fence, flag, social post, and piece of swag was reimagined to reflect the city and its people. Thousands of fans celebrated professional golf while raising $10 million to uplift the communities they call home. A new trophy. A renewed energy. A hometown event with a national heartbeat. A reminder that when Detroit comes together, we can give everyone their shot at the American Dream.

• Experiential
• Online ads
• OOH
• Social
• TV
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A golfer in a blue shirt and black pants takes a swing during a tournament, with spectators and red tournament structures in the background.
A large red Rocket Classic logo sculpture sits in front of a promotional booth showcasing community initiatives like Black Tech Saturdays and Human-I-T.
A black wire basket filled with white golf balls marked with a red circular logo, set on a golf course.
A young woman wearing a colorful cap, hoop earrings, and a blue jacket speaks outdoors on a golf course.
The Rocket Classic trophy featuring a sleek black and red modern design standing on a textured black base against a dark background.
A red and white exhibit display for Black Tech Saturdays featuring startup pitch information and signs promoting mentorship, education, and advocacy, with golf balls in a basket at the bottom.
Close-up of a black trophy base engraved with the words “Rocket Classic Detroit” in silver text.

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Rocket Mortgage, LLC, Rocket Card, LLC, RockLoans Marketplace LLC (doing business as Rocket Loans), and Rocket Money, Inc., are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business of Rocket Limited Partnership. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership is an indirect, wholly owned subsidiary of Rocket Companies, Inc. (NYSE: RKT).

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