Case study
Because we believe great ideas can come from anyone, anywhere – and every idea can be supercharged by AI – we set our sights on becoming an industry trailblazer in creativity by enabling every team member, regardless of role or responsibility, to become skilled AI practitioners.
But while this ambition set the standard, the rate of advancements in AI set the pace. To keep up with advancing models and workflows, a core team of cross-functional marketers, strategists, technologists, legal, and creative talent called the AI CoLab was formed. Their role is to continuously test and vet new and exciting AI tools, pushing frontier models to their edge. Their work is already turning heads and getting external marketing organizations and industry groups like ANA to take notice.
