Case study

Redfin
AI Search

Finding the right home isn’t just about beds, baths, and price. It’s about finding a space that fits your life. Traditional search filters were never built for that. The Redfin Conversational Search Assistant is a new AI-powered experience designed around how people think and talk, making search feel more like having a conversation.

Instead of forcing you into checkboxes, it lets you describe what you want in your own words. The result is a more intuitive, more human way to search, with smarter insights, deeper engagement, and a better chance of finding a home that feels just right.

• Social

• Video

Scroll down

Results

15,979

views on social

3.9%

engagement rate across social posts of this video in November

Rocket Mortgage, LLC, RockLoans Marketplace LLC (d/b/a Rocket Loans), Rocket Close, LLC, and Rocket Money, Inc. are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership and Redfin Corporation are wholly owned subsidiaries of Rocket Companies, Inc. (NYSE: RKT).

Other projects

*Based on Rocket Mortgage data in comparison to public data records.

Rocket Mortgage, LLC, Rocket Card, LLC, RockLoans Marketplace LLC (doing business as Rocket Loans), and Rocket Money, Inc., are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business of Rocket Limited Partnership. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership is an indirect, wholly owned subsidiary of Rocket Companies, Inc. (NYSE: RKT).

All mortgage lending products and information are provided by Rocket Mortgage, LLC | NMLS #3030; www.NMLSConsumerAccess.org. Licensed in 50 states.

Redfin AI Search

Results

15,979

3.9%

Other projects

Creative careers inquiry

Redfin
AI Search