Case study

Own the Dream

Cannes Festival For Creativity 2025 Gold Winner

We’ve heard it said. The American Dream is dead. For too many, it feels like rising costs and an outdated system have locked them out of their dream of homeownership. We are here to give hard-working Americans everywhere the keys back.

With Own the Dream, Rocket Mortgage redefined what that dream could be. A modern American epic paired with a first-of-its-kind live Super Bowl activation. Starter homes. Fixer-uppers. Second homes. Diverse families. Every path to prosperity, celebrated and visible.

Rocket turned the dream into something tangible. Into something inclusive. Into something that reflects the world as it is today: dynamic, diverse, and full of possibility. With expertise, technology, and humanity guiding every step, Rocket turned homeownership into a movement that’s open to everyone.

• In-stadium activation

• Online ads

• OOH

• Social

• TV

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A pregnant woman stands by a large window in a city apartment, gently resting her hand on her belly with the words “Reignite the American Dream” overlaid.

Close-up of a woman lovingly holding a baby against her shoulder, softly smiling in a cozy indoor setting.

A long two-lane country road lined with trees on both sides under clear daylight, with sunlight filtering through the leaves.

Two children play joyfully in a backyard, one shirtless and mid-jump through a running sprinkler on a sunny day.

Billboard with a smiling baby being bathed. Text reads: "Bringing America home. Rocket. Own the Dream."

Subway ad: A woman and a smiling baby lying on a mattress. Text: "It's easier to dream when you own where you sleep. Rocket. Own the Dream."

Ad showing a happy couple lying on a floor being painted. Text: "Turn your monthly rent into a forever home. Rocket. Own the Dream."

Three children playing baseball in a driveway, framed by a garage and colorful pennants. A girl in the foreground swings a red bat.

Five diverse adults laughing and interacting closely in a lively, dimly lit group setting.

Results

4.5B+

earned media impressions (TIME, CNN, CNBC, AP, USA Today, Sports Illustrated, National Mortgage Professional)

111M+

views social and media. Rocket: 111M+ views, 2.2M+ likes, 3.6K posts and 345M+ impressions

+120%

site traffic increase 120% WoW and continued through Monday with 39% higher traffic than the previous Monday the week before

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A smiling couple stands together in front of their home, surrounded by lush greenery and shrubs, with the front porch and door visible behind them.

Redfin® x Rocket

*Based on Rocket Mortgage data in comparison to public data records.

Rocket Mortgage, LLC, Rocket Card, LLC, RockLoans Marketplace LLC (doing business as Rocket Loans), and Rocket Money, Inc., are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business of Rocket Limited Partnership. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership is an indirect, wholly owned subsidiary of Rocket Companies, Inc. (NYSE: RKT).